Sunday 3 April 2011

Branded Entertainment?

"Our life is lived in Media rather that with Media"
(Deuze, cited in Deuze 2011, p. 138)

Our New media: Internet myself and beyond class is guiding me to become more aware about the term 'New Media' and how the Internet is affecting life today. At first I found it really interesting or maybe it was just an extended stalk, either way I was comforted by the fact that like myself, many others also rely on the Internet for entertainment, education and socialisation. But then things got BORING. After all, I am GEN Y and I only have the attention span of a goldfish. Get with the demographic peoples! I use the internet, I love the internet and one day my marriage certificate will be ON the internet. In other words, when a song is played too much I change the station.



These academics such as Bell (2004) need to stop pointing the finger at us Gen Y lab rats - "The thumb generation". I think you made a mistake Dr. Bell its the middle finger generation. Don't box me, graph me or stat me. I understand that the Internet is a  phenomena and changing ways of communication as we know it -  but SO? Just like evolution, our World was made to change and grow.  Surprise Surprise! That means we've stopped talking through paper cups and moved into Internet Cables. This is reality, me sitting typing on my computer is reality. Create all the 'Visual Worlds' you like, but I wont be escaping to them. Well not until they invent online tanning. Since starting this subject I have used the Internet less. Be entertained and Laugh. That's what I believe it's there for.


My latest obsession, Die Antwoord. Whatever man. 


References:


Die Antwoord Clip. Zef Slide. Accessed from: http://www.youtube.com/watch?v=4_pS46YRMIQ


Deuze, M. (2011). Media Life. In Media, Culture & Society, Volume 33, issue 1, pp. 137-148.  Available on CMD via QUT Library.


Bell, G. (2006). The Age of the Thumb: a Cultural Reading of Mobile Technologies from AsiaKnowledge, Technology, & Policy, Summer 2006, Vol. 19, No. 2, pp. 41-57. 
Also available on CMD via QUT Library.








No comments:

Post a Comment